Pabst Blue Ribbon contracted us to design and build a custom sign for them to use at The Baitshop during NXNE for a series of VIP Artist parties they were doing.

We pitched this massive old reclaimed sign concept that was inspired by old live bait signs.

We burned our shop logo in the back, hand painted all the lettering and mounted in The Baitshop using old reclaimed rope and a block and tackle we bought at an antique fair.